it wasn't the smoothest operation. (rant incoming) the image that most immediately comes to mind is that of a chicken with its head cut off. or maybe just its face! hah! it was a cool opportunity to take the reigns of design team, unfortunately the whole thing was just micro-managed to shit. here's a taste: design-by-committee. uh-oh! really, all i tried to do was create a nice, cohesive system of parts that they could use after i left and put out a consistently good product with as little hassle as possible. plug-n-chug for all you maths fans out there. you know...design. unfortunately that idea was routinely shot down. there would be no unity, there would be no white space (so called "conventional design"). there would be a ruckus of design. a ruckus. each article with its own unique "creative identity." i tried to invoke images of graphic diarrhea and regurgitation, but apparently controversial design (meaning: chaos) gets people talking. here's what they're saying, "my god what is this? it's making my eyes bleed! quick get rid of it! no wait...burn it! spare others who might find it!" then they brought in a professional adviser with some 30 years of experience in the magazine biz. i thought: finally, an ally! her first bit of input was questioning the use of indesign as a design tool. uh-oh. then she systematically brought down 5 years of design theory and practice in about 5 minutes. cool! on top of that, everything was requested at the last minute. "oh hey, here's some articles - can you have a mock-up designed by tomorrow morning. we have a presentation for some sponsors." "i just decided that i want korean and chinese translations added to all these articles. can you change the layout of every single article to accommodate? by tonight..." "here's an indesign file for you to work off of...what? i needed to also send the photos and typefaces they used? why don't we just use ppt then?" "kyle -- we have to print in 2 minutes if we're going to get it done for the party. please make all these changes and send me a print ready pdf asap!!!"
i guess it would come as no surprise to say we had no physical magazine to offer the guests at the launch party. last minute printing sort of bites you in the ass like that. whoops! (okay done with ranting) but other than that tiny mishap (heh), it was a pretty great night. free drinks and appetizers - technically they were for the guests, not the staff (which is kind of shit, like saying 'hey thanks for all the hard work, now come to this event so you can serve the guests but please don't enjoy yourself'), but im straight hood so i just do what i want. got to hang out with artists, writers, designers, bboys and photographers all night long. i even networked! not one, but two business cards! me! networking! and of course there was an after-party! drinking vodka all night long, playing drinking games with korean girls, getting drunk on the cheap. and then going dancing with them afterwards. sure i felt like the gay guy in the girls dance circle - liked by everyone but in a completely non-threatening way - but at least i wasn't the creep-o white guys grinding at the edges of the circles (not a fabricated detail).
tldr; it was one of the best nights i've had in korea. it felt more mature than what's usually being offered here, or at least what i've been offered. but im sure the magazine will still turn out shit.
the girl at the end of the table (facing the camera - an artist!) said i was cute so she gets photo representation.
looking straight dork.
this was a painting done by a young artist group featured in the magazine. it closely resembles the cover of the inaugural issue, so that's more or less the logo, but we don't really outline it like that...except sometimes, like the temporary business cards. really there's no design guidelines so they're going to do whatever they want with it. that's annie (english editor) on the left and anastasia (russian!) on the right.
and this is craig (executive editor) and hoon (korean editor) doing a love shot.
the girl on right is a hagwon teacher in seoul. she was business card #1. i'm going to assume (hope?) she gave me the card for reasons other than professional. shit, why am i leaving again?
and this guy im pretty sure is an extra from bill and ted's excellent adventure in the scene where they visit the future. also i like their pose.
and this the bboy crew. the shortest one with the tilted sock-hat is 'beast'. he is business card #2 and i'm actually hoping he gave me his card for professional reasons (when are tryouts, boss?).
well, hello...
gawi, bawi, bo!
the design team - anastasia, resun/sunmi, annie, hayoun and me (shrouded in light, like a heavenly host). sunmi and hayoun are students. anastasia is more of a fine artist. annie is just moral support. i constantly flirt with sunmi even though she speaks absolutely zero english. its going about as well as you might suspect.
the entire team!
the afterparty. shot shot shot shot shot!
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